About Us

A small family business with a big reputation.

Welcome to Stitch Fabrics by M Rosenberg & Son where over 70 years’ of fabric knowledge and experience has been passed down from generation to generation.

Our journey began in 1948 where Maurice and Freda travelled to various markets across London selling quality fabric. Maurice & Freda were the most charismatic couple and passed on their love, passion, knowledge and experience to us all. It was their love for dress fabrics which drove them to succeed in the world of colour, texture and design, and with the feel of fabric in his blood Maurice and Freda’s son Geoff quickly caught the bug and fell in love with the trade. He took their little market stall and created it into the thriving business that is today.

Our first permanent residence opened in 2011 located in Wanstead, East London not far from where Geoff first met his wife and the next generation of the Stitch Family began. The Stitch Fabric Shop was known as a little treasure cave that blossomed for four years until we decided to go bigger. And bigger we went! We opened the doors of the warehouse for you all to see our entire range of quality, creative and designer fabrics.

But we haven’t just stayed in one place!

Many of you know us from the exhibitions that we’ve been doing for many years all over the UK. From Glasgow to Exeter to Dublin to Birmingham and everywhere in between, we’ve been travelling everywhere in order to best serve our passionate customers who eagerly await our return.

And then the pandemic struck!

Suddenly we were all forced to stay at home, unable to even see our friends and family let alone travel the country going to exhibitions.

At first, we closed down the warehouse and stayed at home too. But after a few weeks and hundreds(!) of emails from bored sewers imploring us to reopen our website and start processing orders again, we listened to what you asked and we re-opened our website. And we were amazed!

Whereas before our website was a small side avenue of our business, it has now exploded into a vibrant, growing social network of passionate sewers, young and old, who keenly await our weekly newsletters, continually browse our constantly-updating fabric selection, and get in touch with us to ask any questions that they might have and to send us pictures of their latest makes.

No longer do we have the luxury of staying at home, even if we wanted to! Now we come into the warehouse even more often than before the pandemic, packaging orders and taking pictures of new fabrics to put online for all of you.

We are confident that whatever you buy you will not be disappointed. We have spent decades refining our knowledge and experience, and our focus has always been on high quality fabrics at exceptionally low prices.

May one day we meet in person, but until then, enjoy your online fabric shopping!